UGO Freephone

UGO Freephone is the UK's leading Freephone taxi and private hire service. We provide prompt, safe and vetted transport across the length and breadth of the UK and Ireland, generating vital revenue to our customers and the taxi and private hire trade. Above all, our nationwide freephones are convenient, easy-to-use but best of all, they are free to the user.

Our services can be installed in a variety of locations, including supermarkets, retail parks and shopping centres, train stations and airports, and universities and colleges. Our network can also provide patient transport from NHS Trusts and hospitals. In short, we are the trusted transport service for shoppers, students, patients and staff every hour of every day.

These are some of our customers


Before my family and I took over DG Cars in Nottingham in 2001 the business had no involvement with supermarket freephones but we knew that this source of revenue could help us drive our ambitious growth plans. Working with Transport Innovation we now have over 750 vehicles on the road and expanded beyond the boundaries of Nottingham. What we like about Transport Innovation is their customer service and honesty, as exampled by their closed bid tendering system where confidentiality is assured. They play a straight bat every time. We continue to work with Transport Innovation for our mutual benefit.

Amjid Javaid, Director, D G Cars

Cab Company Benefits

Grow your business: Our services generate increased journeys and profits for the taxi and private hire trade. With a direct line to new customers, it's an easy business decision to make. Free advertising and business development

Trusted: There were 11 million journeys made last year with UGO Freephone. We already have 1000 minicab companies supplying over 100,000 minicabs and have over 3000 locations registered with us. We are tried and tested so you know we work for companies like you.

Even more fares: All our sites are there to give you more business. For example, our supermarket contracts have the added benefit of giving you work at quieter times in the day.

Free advertising and business development: With a presence in some of the busiest locations in the country, a UGO Freephone is not only a great way to generate income but also to market your services to potential future loyal customers.

Exclusivity: Every contract is an exclusive freephone contract at the site. We work with our clients to ensure this contract is the only taxi and private service found in the site. Having your name displayed in busy footfall locations is also a great way for you to stand out from the competition.

Hassle-free: We take care of everything for you, from installing the phone to maintaining it.

Client Benefits

Revenue Generation: A UGO Freephone will make you money whilst giving a vetted and trusted service to your customers.

Free means free: Our service won't cost your customers a thing.

Checked and vetted: Like you, we have high standards. We only work with vetted taxi and private hire companies.

Simple: We do the hard work, managing absolutely everything and reporting back to you.

An established UK brand: We're a nationally-recognised service provider and the market leader in this sector. Trust and reliability means everything in the taxi and private hire trade.

Case Studies

These case studies show how Transport Innovation's freephone taxi services and expertise have helped our clients and their customers get what they want, when they want it